Lecturer notes
on the research page have secondary and primary research secondary being first primary being second Have and develop ideas, test and aim at new target audiences.. describe and discuss what the audiences can be Demographic-who is watching Psychographic-why are they watching Geodemographic-Where are they watching? Age, Gender, Race, Sexuality, Social Class, Ethnicity, Religion 5 terrestrial and 1 satellite channels. What is it suitable for? demographic profile- Gender, age, marital status (if necessary) issues they are dealing with (dependent), income Google statistics and use Google books (graphs and pie charts). Find out about the person your using for your target audience in the Multicam. Geodemographic, where are there? (country) Subtitles? Different Language? Pyschographic for a dieting show Concerned with health and appearance, wants a healthy lifestyle but doesn't have much time. Enjoys going online In the evening, big fan of Pinterest, Tends to favour quality ove...